Online business is arguably one of the fastest growing business in Nigeria. As a matter of fact, 4 out of every 10 Nigerians have one or two online businesses they are managing. Unlike in the past, businesses in the 21st century require little startup capital. However, this article will focus on how to start an online clothing store in Nigeria.
This article will clear the misconceptions people have about online clothing store. There are several creative minds out there who are passionate about starting clothing store online, but they opt out. This is due to the wrong impression they have about it.
Well, starting an online store is one of the simplest things to do. With creative platforms like Shopify, Wix, and Bigcommerce, you can now set up different stores on the internet easily.
You know the most interesting part of this? You don’t even need to have a knowledge of coding to make this work.
Some of the tips on how to start online clothing store in Nigeria are;
Tips On How To Start Online Clothing Store in Nigeria
Preparing For Business
The first thing you must do before starting a clothing store on the internet is to choose a business structure. In other words, you have to decide if the business will be a sole proprietorship or Partnership.
After deciding on the structure to adopt, you can now choose a unique brand name. Ensure that the brand and website domain name has a connection. Also, they should be easy to write and pronounce.
Decide on how to source your product (Clothes)
Sourcing is another great tip on how to start online clothing store in Nigeria. It is not all about having a platform on the internet, but you still need to consider where to get your product from.
When you get them cheaper, you sell more because your prices will be very competitive. Generally, there are two platforms you can use to source your clothing products. Alibaba.com and Amazon.com.
You can buy in wholesales from those two platforms and sell them bit by bit at home.
ALSO, READ 7 Best Cities To Do Business In Nigeria
Setting up a Platform
After deciding on the business structure as well as where to source your products, the next thing to do is to set up a platform. This is something you can do yourself within a short period.
There are several platforms you can use to build your clothing store online. Some of them are Shopify.ca, ebay.com, Etsy.com etc.
Furthermore, it is advisable to have a registered domain name before you set up your platform. It will make the whole process easy for you.
Sales and Marketing
This is the most important tip on how to start online clothing store in Nigeria. No matter how nice your clothes are and how impressive your platform looks, nobody will patronize you if there is no sales and marketing effort.
So, you must be ready to invest in promotional activities and use social media to your advantage. In fact, you should have an account on Twitter, Facebook, Instagram, Snapchat.
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